Mindstorms is not dead

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Looks like Mindstorms are back from the dead, as per this press release.

Good news I would say.

MINDSTORMS^tm and Harry Potter will continue

Due
to certain misunderstandings about the future product policy of LEGO
Company, it is hereby informed that there will be no radical changes
following the company’s new strategy.

Kjeld Kirk Kristiansen,
owner and CEO, announced at the press conference in Billund on Thursday
a change of direction, including, among other things, that the future
growth strategy will not be based on big, movie-related IP’s such as
Harry Potter.

This does not mean that the company will exclude
that kind of stories and themes, but just that the growth should be
based on the fundamental products, where sales do not to the same
extent go up and down, depending on whether or not there is a new movie
this year.

The LEGO Company’s core products are not only the
original bricks but also all other products which challenge children’s
imagination and creativity.

Hearsay has it that a product range
like LEGO MINDSTORMS is no longer in focus. This is not true. On the
contrary, MINDSTORMS, CLIKITS and BIONICLE are all good examples of
products the company wants to stake on.

For further information, please contact:
The LEGO Company
Charlotte Simonsen
Director, Press Relations
Telephone: (+45) 79 50 65 79